Two Year Full Time Post Graduate Diploma in Entertainment & Media Management

The Flagship programme for GEMS is a unique mix of traditional and emerging technical skill development on the fundamental bedrock of management education. Conceived as a management diploma in entertainment and media, the programme is essentially 60% technology and 40% management that exposes the students to several domains in the industry and trains them to be managers spanning these domains. The major areas of coverage include:

Media Overview and Orientation:

This module creates a broad appreciation about the entire gamut of the entertainment and media industry with exposure to psychology, sociology, audio visual, mass communication, media studies and the like. This module connects the development of media industry with global socio-cultural milieu in order to internalise the emerging media trends of today.

Television and Radio Production:

This module exposes the students to technology and aesthetics of television and radio medium in order to create hands on competency in these domains. The module will cover programme ideation and direction, production planning, camera techniques, site planning etc.

Animation and Special Effects:

This module is meant to develop indepth technical skills in the area of animation by exposing the students to motion graphics, animation techniques, 2D and 3D animation, compositing techniques, special effects and project deconstruction.

Post Production Techniques:

Postproduction techniques are critical to the understanding of media technology. This module will cover digital video editing, audio recording and editing and audio computing whereby students will develop in-depth hands on competency in these techniques.

General Management:

This is one of the most critical areas of the course whereby students will be exposed to the principles marketing, financial management, organisational behaviour etc. This module develops the concept of organisation and the interplay among its various constituents among the students through which the students learn to appreciate the fineprints of structured creativity.

Media Management:

This module is the major differentiating factor in the programme through which students internalise the concept of developing a structured analytical mindset to creativity. The module exposes the students to indepth concepts of consumer behaviour, branding, advertising, direct marketing, media planning, media research, media management, media finance and marketing, media laws and the like. This module integrates the entire technical learning from the previous modules to create a managerial appreciation of the entertainment and media industry.

The pedagogy will comprise of classroom sessions, hands on skill sessions, indoor and outdoor projects and intensive industry interactions. In combination this level of exposure will make the students absolutely ready for the industry from the very outset.