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Globalization has changed the way business is done today. Technological advances have brought people and businesses so close that it is necessary at times to distinguish who wants what and where? In a global market, identifying customer buying patterns, maintaining customer relationship, preferences, products, suppliers, maintaining inventories and sales information while continuing to maintain a competitive advantage can be a challenge. In a scenario where transactions have grown into millions, in an average day, these need to be processed and every single byte of information has the potential to contribute to business.

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